BIMI provides email security that stands for Brand Indicators for Message Identification which displays the brand logo next to authenticated emails and allows the email users to recognize and avoid fraudulent messages. There is a type of email authentication protocol named DMARC (Domain-based Message Authentication Reporting, Reporting & Conformance) that is used to ensure that the organization’s domain has not been spoofed.
BIMI is built on DMARC which is used with SPF and DKIM. DKIM stands for DomainKeys Identified Mail works on cryptography and ensures that the email messages you send are not modified in transit whereas SPF stands for Sender Policy Framework which is a form of email authentication that checks and specifies that the email servers from where they are being sent with their domain originate from a specific IP address.
A BIMI checker is easy to use where your domain name is the input and you get the results instantly.
Although it is not mandatory to use BIMI, it’s a good practice and your domain is protected which gives the users or recipients peace of mind about their messages which are authenticated.
With BIMI security in place, there is no way that cyber-attacks which consist of Phishing, or Spear-Phishing attacks would jeopardise the system. In July 2021, the search giants Google with their Gmail service in place had officially rolled out BIMI for all Gmail inboxes.
Currently, BIMI is supported by the following mailbox providers:
- Verizon Media (Yahoo!, AOL)
If the email is legitimate inside an email inbox where a company logo is displayed with the help of a BIMI record which is a type of DNS TXT.
How BIMI works
The organizations which use the BIMI for authentication of their emails have to use Sender Policy Framework (SPF) or Domain Keys Identified Mail (DKIM) and apply DMARC which provides their validated trademark logos to the organization via a Verified Mark Certificate (VMC). BIMI makes sure that your organization has adopted DMARC, and that you have validated your logo with a VMC. VMCs are being issued by two BIMI-qualified Certification Authorities i.e. DigiCert and Entrust Datacard.
Requirements to join BIMI
There is a brand trust developed with BIMI and to be a part of the BIMI there are the following conditions which need to be met:
• The recipient’s domain needs to be DMRAC authenticated.
• The recipient’s owner needs to obtain the right certification.
• A standing history needs to be maintained.
Frequently Asked Questions (FAQ)
Ques 1. What is BIMI?
Ans 1. BIMI provides email security that stands for Brand Indicators for Message Identification which displays the brand logo next to authenticated emails and allows the email users to recognize and avoid fraudulent messages.
Ques 2. Why it is important to have BIMI?
Ans 2. To protect your brand and consumers from fraudulent messages it is important to have strong email authentication and identification.
Ques 3. What is the BIMI record?
Ans 3. It is a type of DNS TXT that is used to record and display the band logos within recipients.
Ques 4. What is BIMI Radar?
Ans 4. BIMI Radar is used to track the DMARC readiness and the adoption of BIMI with companies and organizations’ domains worldwide on a daily basis.
Ques 5. How to set up DMRAC?
Ans 5. To understand how to setup DMRAC, you need to click here
Ques 6. How to set up a BIMI txt record?
Ans 6. To understand how to set up a BIMI txt record, you need to click here
Ques 7. What are the steps to implement BIMI for your emails?
Ans 7. The steps involved in implementing BIMI for the emails are:
1. Implement SPF and DKIM
2. Implement DMARC with the enforcement policy
3. Publish a BIMI record
Ques 8. Which tools are used to check BIMI?
Ans 8. The easiest way to check the BIMI is with a BIMI lookup tool which can be chosen from BIMI Group, MX Toolbox, Agari and Valimail.
Ques 9. To which email providers does BIMI is supported?
Ans 9. BIMI is supported by the following mailbox providers:
• Verizon Media (Yahoo!, AOL)
Ques 10. What is the reason for BIMI Logo Not Appearing in Emails?
Ans 10. To make sure that the BIMI logo appears in emails first make sure that you have an enforced DMARC Policy (p=quarantine or p=reject) and for Gmail, make sure you have a valid VMC.
If you want to more about it, then just drop an email to firstname.lastname@example.org or contact the undersigned.
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